IWC partners with the Festival du Francophone d’Angouleme
The brand continues its support for filmmakers through a French-speaking film festival
Model Karolina Kurkova supports IWC at the Beijing Film Festival.
A passionate supporter of the arts, IWC Schaffhausen has been a partner in the world of filmmaking, supporting festivals in from New York all the way to Dubai. Now, the brand pays tribute to the importance of French-speaking cinema with its support of the Festival du Francophone d’Angoulême.
A young festival founded in 2008, the Festival du Francophone d’Angoulême will be held from 25 to 30 August, 2015 in the French city of Angouleême and present a series of films shot in French from countries such as France, Belgium, Luxembourg, Canada, Switzerland, Africa and the Middle East.
IWC ambassadors like Emily Blunt often support the brand at the festivals they honour.
There will be eight categories to the festival with IWC Schaffhausen giving out the Valois IWC du Reéalisateur (best director award). The winner will receive an exclusive IWC watch. The brand will also host a gala dinner themed “Pour l’amour du cinéma” (for the love of the movies).
As explained by IWC CEO Georges Kern, “Every watch tells a story about its provenance, culture and tradition. Superficially, its job is to tell us the time, but the message it emits goes far beyond that. It is an individual means of expression, a work of art that moves us. The interplay of its many parts reminds us of the way actors, producers and the people behind the camera painstakingly assemble a cinematic work scene by scene.”
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