Longines officiates first boutique in France with Stefanie Graf

Longines officiates first boutique in France with Stefanie Graf

Elegance and innovation

Intertwining elegance and style, the new monobrand boutique remains true to the brand's branding.

In the neighbourhood of Saint-Germain-des-Prés, Longines inaugurates its first ever boutique in France in presence of Frédéric Bondoux, Brand Manager for Longines France, Florence Ollivier, President of Swatch Group France and Swatch Group France Les Boutiques, Longines Ambassador of Elegance Stefanie Graf.

The boutique, which welcomed an intimate group of special guests and the media, covers 120 square metres with 500 models on display. The store’s brown, earthy interiors with deep drown display cabinets that bear the Longines logo reflects the timeless essence of the Swiss watchmaker.

“We are really proud to have opened our first Longines monobrand boutique in France and to give our French clients the opportunity to discover our watches in an exclusive environment that mirrors the brand’s DNA, that is elegance. The boutique also offers a comprehensive range of professional support services for owners,” said Von Känel.

The Longines boutique is located at 3 rue de Sèvres, Saint-Germain-des-Prés, France.

What’s interesting is the museum corner and VIP lounge of the Longines boutique as well as a watchmaker on-hand to delve into technical aspects and craftsmanship details for that educational experience for customers.

“I am very pleased to be invited in Paris for this celebration and to show my support to Longines. I have been an ambassador for the brand since 2008 and have been living numerous memorable moments with it: at Roland Garros of course, but also at other sports events and today at the inauguration of the very first Longines boutique in France,” says Graf.